PUBLICATIONS – Data-driven marketing, digital marketing & analytics

Measuring Media Channel Performance: A Proposed Alternative to the ‘Last-in Wins’ Methodology (2017), Journal of Marketing Analytics, December 2017, Volume 5, Issue 3–4, pp121–130

Measuring Synergistic Media Channel Performance in an Online Environment (2012), Journal of Targeting, Measurement and Analysis for Marketing, Volume 20, pp185-191

On-line Price Comparison Sites: How Technology Has Destabilised And Transformed The UK Insurance Market (2011), Journal of Revenue and Pricing Management, Volume 11, Number 2, pp137-145

An Examination of the Profitability of Customers Acquired Through Price Comparison Sites: Implications for the UK Insurance Industry (2011), Journal of Direct, Data and Digital Marketing Practice, Volume 12, Number 3, pp216-229

Epistemological Limitations in Quantitative Marketing Research: Implications for Empirical Generalisations (2007), Journal of Empirical Generalisations in Marketing Science, Article 11

An Empirical Measure of the Availability, Completeness and Reliability of Voluntarily Disclosed Personal Information for Direct Marketing Purposes (2006), Journal of Financial Services Marketing, Volume 11

The Implications of Incomplete and Spurious Personal Information Disclosure for Direct Marketing Practice (2006), Journal of Database Marketing and Customer Strategy Management, Volume 13, Number 3, pp186-197

Consumer Attitudes Towards Disclosing Personal Data for Direct Marketing (2006), Journal of Direct, Data and Digital Marketing Practice, Volume 7, Number 3, pp203-215

Voluntary Disclosures of Personal Information: A Quantitative and Qualitative Comparison of Differences between Contributors and Abstainers (2005), Journal of Empirical Generalisations in Marketing Science, Article 9

Are Abstainers Different from Voluntary Contributors of Personal Information? (2005), Journal of Direct, Data and Digital Marketing Practice, Volume 7, Number 1, pp1-18

The Segmentation and Targeting of Consumers within the Fragmenting UK Mail Order Market (2000), Journal of Segmentation in Marketing, Volume 4, Number 1, pp27-51